Iconic design elements from the 911 Turbo, such as period-specific paint colours, rear wings, light bars, interiors and body lines, were all used as inspiration to create a range of shoes as special as the car itself.
“To see the Porsche heritage so seamlessly translated into the design language of Puma has been a thrill,” said Pedro Mota, Vice President of Marketing, Porsche Cars North America, Inc.
“Introducing a new generation of the 911 Turbo this summer was exhilarating, and working with Puma to celebrate the occasion has allowed us to share our sports cars beyond our core enthusiasts.”
Porsche 911 Turbo Type 964 x Puma Future Rider
Porsche 911 Turbo Type 964 x Puma Future Rider
For the collaboration, Puma selected two of its “silhouettes”, or model outlines: the 1970s-inspired Future Rider and the motorsport-inspired Speedcat.
These became the basis for two styles reflecting a key evolution in the 911 engine over time: “Air-Cooled” and “Water-Cooled.”
The Future Rider was chosen to represent the first four generations of air-cooled 911 Turbo models: the Type 930 3.0 L and 3.3 L, Type 964 and Type 993; while the Speedcat picks up the more recent variants: the Type 996, 997, 991 and 992.
Porsche 911 Turbo Type 991 x Puma Speedcat
Porsche 911 Turbo Type 991 x Puma Speedcat
Puma used original Porsche vehicle hues including Riviera Blue, Guards Red, Saffron Yellow Metallic and GT Silver Metallic as an inspiration to give the shoes a look instantly recognisable for any Porsche aficionado.
The Puma x Porsche collection will only produce 500 pairs per unique sneaker design across all sizes.
“The World’s Fastest Sneaker Pre-Release” will happen exclusively at www.porsche-design.com/icons-of-fast. At launch, the shoes will retail for USD150 (RM615.60) per pair and are available online at us.puma.com, www.porsche-design.com/icons-of-fast, as well as in-stores at the PUMA flagship store in New York, Porsche Design stores in the greater Los Angeles and Miami areas, Houston and the Porsche Experience Centres in Atlanta and Los Angeles.
