As well as creating "ultra-exclusive and unique vehicles", the Advanced Performance team will also offer a bespoke service to customers, allowing them to personalise their Lotus vehicles with new colours and trims.
Though Lotus has yet to reveal what these unique vehicles may be, a teaser image has been released showing an F1-style model with a large rear wing.
Lane.
Advanced Performance will be able to offer expert driving tuition in a Lotus at locations around the world, including the firm’s Hethel test circuit in England. Those interested will also be able to take part in tours of the Hethel production lines.
The new team is being led by Simon Lane, who has joined from the bespoke "Q by Aston Martin" service. This programme allows Aston Martin buyers to choose from a variety of different options and bespoke materials to make their cars personal to them.
The Lotus Advanced Performance team will also deliver the Emira GT4 race car to customers around the world, ensuring that they have support while racing.
“This new division is an exciting addition to our business and another key element of our Vision80 transformation," said Lotus Cars managing director Matt Windle.
“With the Emira and Evija starting production in the coming months, Lotus Advanced Performance is another significant opportunity to enhance our brand and communicate directly with customers.”
