Max Biaggi launches Aprilia 3S centre in Gasket Alley, PJ

By CARSIFU | 19 November 2018


Biaggi (centre), Bugo (fifth from left) as well as Didi Resources and Stronghold Cycles' senior management were among those present at the recent launch of the Aprilia 3S centre at Gasket Alley.


PETALING JAYA: Motorcycle racing great Max Biaggi officially launched Aprilia’s 3S centre on Gasket Alley in Petaling Jaya recently.

Biaggi is an Italian former Grand Prix motorcycle road racing World Champion and winner of the 2010 and 2012 World Superbike Championship.

The centre is operated by Stronghold Cycles and Didi Resources Sdn Bhd is the newly appointed distributor for the Italian motorcycle brand in Malaysia.

The appointment comes a year after Didi Resources was selected to re-introduce the Moto Guzzi motorcycle brand in Malaysia.

“Our vision is to create a new ownership experience for existing and new customers where owning a motorcycle goes beyond just the product,” said Didi Resources chairman Rewi Hamid Bugo.

The opening of the new Aprilia home also saw the signing of MoUs by three dealers to invest in Aprilia in stages from 2019.

They are Welly World Cycle in Sungai Buloh, Sheng Fatt Superbike in Penang and Soon Hin Co in Kuantan. These three dealers will further strengthen the local Aprilia network and ensure Aprilia owners of quality maintenance. — A. NACHI

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