McLaren kicks off Sports Series production
LONDON: McLaren Automotive has started production of its new Sports Series family of luxury high-performance sports cars at the McLaren Production Centre (MPC) in Woking, England.
The first car to be launched in the Sports Series family is the 570S Coupé, and this will be followed by the 540C Coupé and another bodystyle in 2016. The first McLaren 570S Coupé to roll off the production line has been delivered to a retailer in Britain, with over 1,000 orders in hand globally.
The start of production of the new Sports Series heralds a new chapter in the short history of McLaren Automotive, as well as completing its three tier product strategy of Ultimate Series, Super Series and Sports Series.
When the full Sports Series family is complete by 2018, it is forecast to more than double the annual volume of McLaren Automotive to more than 4,000 cars per year. The Sports Series is priced from £126,000 (RM824,000) for the 540C Coupé rising to £143,250 (RM937,000) for the 570S Coupé.
"The Sports Series is targeted towards a new buyer and opens McLaren up to the sports car market that we have not served to date," said McLaren Automotive sales and marketing executive director Jolyon Nash.
"The buyer of a Sports Series model will still experience the benchmark performance and driver engagement delivered by every McLaren model, but will also notice the increased usability and practicality that differentiates it from our existing cars. In addition, the Sports Series will make a significant contribution to the long-term sustainability of the company."