KUALA LUMPUR: Mercedes-Benz Malaysia (MBM) maintained its pole position in the premium vehicle segment, with 3,335 vehicles sold in the first quarter of 2018 (a year-on-year 13.2 per cent jump).
Achieving a 2.8 per cent market share, MBM attributed the success to its strategy of focusing on customers and their needs; matching them with Best Products and Best Customer Experience.
“Our long-term strategy of bringing customers close and keeping them at the centre of our activities continues to deliver results. Working hand-in-hand with our extensive dealer network throughout Malaysia, we remain attentive to our customers’ preferences and needs. This is our strategy behind maintaining excellence in our Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI),” said Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner.
“Our diverse portfolio of over 50 fascinating vehicle variants paired with our value-driven campaigns and engaging events continue to excite our customers and meet their diverse lifestyles and requirements,” added Mercedes-Benz Malaysia, Vice President, Sales and Marketing, Passenger Cars, Mark Raine.
In Q1 2018, MBM’s locally produced limousines namely, the Mercedes-Benz C-, E-, and S-Class, collectively recorded a total of 1,965 units sold.
The compact vehicles comprising the Mercedes-Benz A-Class, B-Class, GLA and CLA Class recorded 596 units sold.
These two segments recorded increases of 8 per cent and 37.3 per cent respectively compared to the same period last year.
The Mercedes-Benz SUV range remained a growth driver recording 675 units sold, which translated into a 13.6 per cent jump compared to Q1 of 2017.
The aspirational Mercedes-Benz Dream Cars range also recorded 94 units sold, marking a 1 per cent jump compared to Q1 2017.
Matching its stellar sales performance with exceptional after-sales care, MBM’s dealer network serviced a total of over 36,000 vehicles in Q1 2018 – an increase of 18 per cent compared to the previous year.
The ability to service the positive growth volume of vehicles is attributed to MBM’s extensive network of 33 dedicated dealerships nationwide.
Mercedes-Benz Services Malaysia (MBSM) continues to offer customisable financial and insurance solutions. As a result, MBSM records a servicing portfolio of over RM2.4 billion.