KUALA LUMPUR: Sales performance for Mercedes-Benz Malaysia boomed in April after the German luxury car brand announced it had sold a year-to-date total of 2,822 vehicles.
Referring to the Malaysian Automotive Association April report, the brand founded by Gottlieb Daimler and Karl Benz in 1926 has managed to find homes for 932 vehicles in April alone – giving it a 75% jump compared to April 2014.
According to Mercedes-Benz Malaysia vice president sales and marketing (passenger cars) Mark Raine, it was thanks to the successful introduction of the E 300 BlueTEC Hybrid, which sold 293 units.
Deliveries for the brand’s more compact models came in second and comprised of the A-Class, CLA, GLA and B-Class, with 284 units sold in that same month.
Not far behind in third is the locally produced C-Class that saw an increase of 250%, which translates to 270 units being sold.
As for the larger vehicle segment, 83 units of the S 400 L Hybrid where delivered to new owners as did two units of the M-Class were sold.
“With this result we are confident, that we will be able to further strengthen our leadership position in the luxury segment,” said Raine.
“After the record-breaking 1st quarter, we were delighted to deliver in April 932 units to customers and by this buck the trend of the automotive industry,” he added.