Mesra Bonanza is Petronas biggest campaign this year

By CARSIFU | 16 April 2018

KUALA LUMPUR: Petronas Dagangan Berhad (PDB) has launched its biggest nationwide campaign to date - Mesra Bonanza - to reward its loyal customers who spend a minimum of RM30 on fuel and Kedai Mesra items in a single receipt.

Winners will be picked every month and 1600 winners stand a chance to win exciting prizes from cash and Mesra points to holiday packages, scooters, gadgets and many more worth over RM3.5mil.

The campaign, which runs from April 16 to Dec 31, 2018 will offer 165 monthly prizes and 44 grand prizes every two months.

Launch of Mesra Bonanza campaign. From left, Nabil, Abang Jimmy, Aadrin, Scha and Awal.

The grand prize includes an all-expense paid overseas trip to catch the upcoming F1 races, RM50,000 cash, holiday packages of choice including destinations such as New Zealand, Australia, Japan, Korea, Hong Kong and even an Umrah package as well as Yamaha scooters and Samsung Smart TV.

For the all-expenses paid F1 live viewing overseas, the prize is exclusive to Petronas Primax 97 customers who fuel up RM500 within two months, over and above the other grand prizes.

The campaign will also offer monthly prizes comprising of Samsung S9 phones, GoPro Hero6 Black, Lego Speed Champion set, RM500 worth of Lazada and Watsons shopping vouchers as well as RM1,000 worth of Mesra points.

“I’m sure Mesra Bonanza will be the most anticipated campaign for our customers as it has been designed based on their feedback and wish list. Furthermore, it is the biggest campaign and easiest to participate: just spend and swipe your Mesra card to stand a chance to win. Ultimately, we want our customers to be rewarded as they spend at our stations,” said PDB’s head of retail business, Aadrin Azly.

Also present were PDB head of retail marketing, Abang Jimmy Abang Mordian and local celebrities such as Scha Al-Yahya, Awal Ashaari and Nabil Ahmad.

To be in the running for the monthly prizes, customers need to spend a minimum of RM30 in a single receipt for any purchases made on fuel and Kedai Mesra items.

For the bi-monthly grand prizes, customers need to accumulate RM500 worth of purchase of any fuel and items at Kedai Mesra within two months.

The Mesra Bonanza campaign is supported by PDB’s wide-ranging partners including CIMB, Maybank, Watsons, Lazada and Samsung.

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