KUALA LUMPUR: Mitsubishi Motors Malaysia (MMM), the official distributor of
Mitsubishi vehicles in Malaysia, has reported that 4,788 of its vehicles were registered during the first half of Financial Year 2018 (April - September 2018).
The figure represents the company's all-time record high - an increase of 66% from the first half of Financial Year 2017 (April - September 2017) after thirteen years in operation.
The strong performance was driven largely by a surge of sales for the Mitsubishi Triton and Outlander sport utility vehicle (SUV).
The first half of this year saw 3,120 units of the Triton being sold and registered during the first half of this year - representing a 68% increase, compared to 1,855 units during the same period in 2017.
As for the Outlander, a total of 1,345 units were sold and registered during the first half of this year - representing a a 482% increase, compared to 231 units sold and registered during the same period last year.
“Late last year, we have repositioned our Triton variants to benefit our customers not only in terms of handling, performance and safety, but also to price it affordably to cater for different customers. The positive sales results were also further boosted by the tax holiday period from June-August 2018” said Mitsubishi Motors Malaysia chief executive officer Tomoyuki Shinnishi.
“We are also pleased to share that the Triton is still, the only pick-up offering up to 200,000km or five years of warranty. That means our customers will get to travel more mileage with an added peace of mind,” added Shinnishi.
Separately, the encouraging sales performance for the Outlander SUV was mainly due to the introduction of the locally-assembled Outlander in September 2017, with a significantly value-for-money price point, and the effect of the tax holiday.
“MMM is overall looking at a very positive outlook for the future. We thank our customers for their support towards the Mitsubishi brand. For our customers confidence and satisfaction in our products and services, MMM is committed to continuously deliver only the best." he said.
