Mitsubishi pick-ups celebrate 40 successful years

By CARSIFU | 28 September 2018


TOKYO: It's the 40th anniversary celebration for Mitsubishi 4x4 pick-up trucks.

In Malaysia, the first Mitsubishi pick-up truck, Mitsubishi Storm was launched in 2001 by its official distributor at that time, United Straits Fuso Sdn Bhd (USF).

Mitsubishi Motors Malaysia (MMM) was established in January 2005 and the Mitsubishi Triton was launched in 2006.

Today, MMM has sold more than 70,000 units nationwide, with an average sale of 500 units per month.

The Triton is the best-selling model for Mitsubishi Motors Malaysia (MMM) with the fifth generation of the Triton currently on sale.

Over the years, the Triton have also won numerous awards including Carsifu’s Editors Choice Awards 2017- Best Pick Up Truck of the Year and Diesel Engine of the Year.

Mitsubishi Motors Corp (MMC) in Japan takes a drive down memory lane, and here is a reminder of the previous generations of the Forte, Triton and L200 – and a glimpse at what the near future might hold…

1978 Mitsubishi Forte.
1978 Mitsubishi Forte.

 
1st Generation: September 1978

Forte, a 1-ton pickup truck was introduced in Japan and exported with names including the Mitsubishi Truck and L200.
Exports to North America started the following October.  
The only body option is a single cab. Power is from a 2.0-litre petrol, with a 2.6-litre option for North America and 1.6-litre engine for Japan and for other regions.
A 2.3-litre diesel engine was available for general exports.

2nd Generation: March 1986

Full model change. Variations now offered included three body types: Single Cab, Club Cab, Double Cab with short and long body styles available with the Single Cab. New 2WD and 4WD drivetrain options were available, with 2.0-litre and 2.6-litre petrol engines and 2.5-litre diesel engine (increased from 2.3-litre).
 
May 1991
Introduced as Strada into the Japan market (double-cab only)

1991 Mitsubishi Strada.
1991 Mitsubishi Strada.

3rd Generation: November 1995

The new pickup truck model L200 Strada was introduced in Thailand.
Production is concentrated in the Laem Chabang Plant,Thailand from where it is exported worldwide.
Three body variations include Single Cab, Club Cab, and Double Cab for exports. Powered by 2.5-litre or 2.8-litre diesel engines. The 4WD mechanism is equipped with innovative "Easy Select 4WD" system.

2006 Mitsubishi Triton.
2006 Mitsubishi Triton.

4th Generation: August 2005

The new pickup Triton was introduced in Thailand. Sales in other markets started sequentially following the introduction in Thailand.
Three body configurations - Single Cab, Club Cab, Double Cab, and engines include newly-developed 2.5-litre and 3.2-litre common-rail diesel. Drivetrain options are 2WD and a 4WD equipped with "Easy Select 4WD" or "Super Select 4WD" systems.

5th Generation: November 2014
 
The 5th generation is introduced in Thailand. Sales in other markets follow.  
Three body configurations - Single Cab, double door Club Cab, and Double Cab. Powertrains are a newly-developed 2.4-litre MIVEC diesel turbo, 2.5-litre diesel turbo, and 2.4-litre petrol. Drivetrain options are 2WD and 4WD, with the availability of "Super Select 4WD-II" system, which adopted an electronic actuator.

And the future of the pickup will soon be revealed.

future Mitsubishi pick-ups (Custom)


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