Two new Modenas motorcycles in bid to expand market share

By CARSIFU | 30 September 2019

KUALA LUMPUR: Motosikal dan Enjin Nasional Sdn Bhd (Modenas), a subsidiary of DRB-Hicom Bhd (DRB-Hicom) introduced two new motorcycle models, the KRISS 110 and Pulsar NS160, in its bid to capture a bigger share of the two-wheel market segment.

DRB-Hicom group managing director Datuk Sri Syed Faisal Albar said that with the launch of the motorcycle models, Modenas is confident of increasing its market share for moped and street bikes from 3.9% currently to 6% by the end of the year.

“These are interesting times for Modenas. The launch of these new motorcycles, aimed at two different market segments – the entry-level and the intermediate segment, will further widen our market offering to the millions of motorcyclists in the country, and further strengthen the Modenas brand as a whole,” said Syed Faisal.

Joining him at the launch event were Modenas chief executive officer Roslan Roskan and over 300 guests made up of Modenas dealers and stockists, Modenas business partners and associates, members of the media, as well as the management and staff of DRB-HICOM and Modenas.

Syed Faisal hoped the KRISS 110 will re-ignite the popularity of the first Modenas bike, launched in 1996.

“The original KRISS 110 was a huge success, with more than 800,000 units sold nationwide. We believe the new KRISS 110 will continue to build on the success and good name of the legendary bike in 1997”, he said.

He also hoped the latest Pulsar variant will be well-received, noting that the range of street bikes that were launched in 2017 (Pulsar, V15 and Dominar) has sold more than 10,000 units.

A four-stroke 110cc moped, the KRISS 110 is aimed at young adults looking to purchase their first motorcycle and who are seeking a reliable and easy-to-handle machine.

The bike produces 4.7bhp at 8,000rpm. It features a front drum and rear drum brake system complete with twin shocks and telescopic forks to help soften the bumps. Other features include a sporty headlamp and tail lamp designs, while the large 4.2 litre capacity fuel tank is capable of covering 200km per full tank.

Modenas NS 160.
Modenas NS 160.

Meanwhile, the Pulsar NS160 is a four-stroke, 160cc naked street bike with a fuel injection DTSI engine, aimed at young executives and those who are looking to migrate from a moped to their first street bike at an affordable cost.

Featuring a single overhead cam engine, and running on a Bosch Fuel Injection System which is capable of delivering 11.05kW at 8,500rpm and 13.99Nm of torque, the engine is mated to a 5-speed gearbox.

Modenas has set an annual sales target of 35,000 units for the KRISS 110 and 1,500 units for the Pulsar NS160. Both models will be available for purchase in October 2019.