SUBANG JAYA: Five more Proton dealers will be upgrading their outlets to 3S (sales, service and spare parts) and 4S (sales, service, spare parts, shop for body and paint) centres.
This was recently announced at Proton's second batch of a Dealers Network Upgrade agreement signing ceremony, at the Proton Centre of Excellence.
The agreements were signed between Dr Ho Tuck Sum, head of sales and network planning of Proton, with Datuk Shamshudin Nor, director of Pantai Bharu Corp Sdn Bhd, Liew Vee Lee, director of Harima Automobil (M) Sdn Bhd, Judith Yam Siew Chu, managing director of Atiara Johan (M) Sdn Bhd, Mohd Nazrin Mohamad Fozi, director of Rahman Brothers Automotive Sdn Bhd and Leong Chue Chye, managing director of Hoi Keen Services Sdn Bhd.
Also present were Proton CEO Dr Li Chunrong and deputy CEO Datuk Radzaif Mohamed.
Dr Li said, "There must be a reason why Malaysians are fascinated with the tiger. The Proton logo itself has the image of a roaring tiger. Surely it represents boldness, courage and a spirit of survival. Just like us now at this point, taking it all in our stride, we will move ahead to ensure we continue to remain relevant and competitive in the automotive industry, by delivering to you top of the class products, quality and services. Hence, it is only natural that our dealers have agreed to upgrade their premises to 3S and 4S, as they believe that treating customers well with the best possible sales and service experience is not an option - it is a must”.
Proton is raising its game with an incentive programme for existing dealers who want to upgrade to 3S and 4S centres, as well as to those who wish to join as new Proton dealers.
Datuk Shamshudin said, “Proton has a very attractive dealer incentive programme, and believes that the company is working out solid plans to ensure the changing of the facade of the building will give stronger brand presence which modern day customers can relate to when they walk in and consider looking for a car”.
For Liew, he finds that the incentive programme is “Very encouraging to all dealers to upgrade their showroom and workshop in order to serve as a one stop centre for our customers. Moreover it is a new concept and this serves to entice the customers to go around our showroom and get details about a Proton car while waiting for their car to be serviced”.
Till end of January, Proton has a promotion with discounts of up to RM13,888 (depending on model).
