Naza Kia Malaysia cracks top 5 in customer service

By CARSIFU | 29 July 2016


KUALA LUMPUR: Naza Kia Malaysia has been ranked fourth place in the J.D. Power 2016 Malaysia Customer Service Index (CSI) study.

Now in its 14th year, the study measures overall service satisfaction among owners who took their vehicle to an authorised service centre by examining dealership performance in five factors which are service quality, service initiation, vehicle pick-up, service advisor and service facility.

The results of the study are based on responses from 3,257 new vehicle owners who bought their mass market brand cars (no premium brands) between February 2014 and May 2015, and took their cars for service to an authorised service centre between August 2015 and May 2016.

Naza Kia Malaysia currently has 46 service centres nationwide that serve over 6,000 customers per month.

These service centres scored a rating of ‘Among the Best’ in the study, the only brand in the top 10 to achieve that rating.

Among Naza Kia Malaysia’s initiatives for its aftersales service is the Family Like Care (FLC+) programme, which provides practical and valuable service experiences to Kia customers.

“Naza Kia Malaysia has gone from strength to strength in J.D. Power Malaysia’s Customer Service Index (CSI) Study, steadily climbing up the rankings in the Study and strengthening our position in customer satisfaction. This great achievement was made possible by our aggressive nationwide network expansion, highly trained service advisors and advanced systems put in place with support from Kia Motors Corp,” said Datuk Samson Anand George, group chief operating officer, automotive group, Naza Corp Holdings.

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