Naza Kia Malaysia guarantees Kia vehicle prices

By CARSIFU | 7 November 2016


KUALA LUMPUR: Naza Kia Malaysia, the official distributor of Kia vehicles in Malaysia, has introduced the Kia Value 5 programme, which guarantees the future value of Kia vehicles.

Naza Kia said the programme provides peace of mind to Kia customers. After five years of Kia ownership, customers will be eligible to trade-in their vehicles and get a new Kia car with a guaranteed value.

“Kia vehicles have become synonymous with quality, design, technology and driver-friendly setups,” said Naza Corporation Holdings’s group chief operating officer (automotive group) Datuk Samson Anand George.

“Through the Kia Value 5 programme, we want to create robust Kia used car value by guaranteeing the future value prescribed ahead, to customers who may want to upgrade to a new Kia model in five years.

“As the only mass model brand in Malaysia giving this opportunity to our customers, it is also the first ever Guaranteed Future Value programme without any exclusive tie-up with financial institutions.”

At the introductory stage, starting from Nov 1 until Dec 31, customers who buy the new Sportage and the new Sorento would benefit from the programme.

“Peter Schreyer has crafted a striking design philosophy for Kia while most recently, former VP of Engineering at BMW Albert Biermann is taking handling and performance to the next level as executive vice president at KMC (Kia Motor Corp)," said Samson.

"This year, Kia became the 69th most valuable brand in the world in Interbrand’s exclusive list of the 100 ‘Best Global Brands’. This achievement was further bolstered as the brand ranked No. 1 in the JD Power US Initial Quality Study, No.1 in the JD Power Europe Vehicle Dependability Study and in the top 4 in the JD Power Malaysia Customer Service Index,” he added.

In conjunction with the Australian Open 2017, Naza Kia Malaysia is organising a Kia Lucky Drive to Melbourne, Australia campaign from Nov 1 to Nov 30, in which a lucky winner will stand a chance to experience the Australian Open 2017 live.

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