LONDON: DS Automobiles and Givenchy Le MakeUp have announced a limited edition New DS 3, which will be available to order in Britain from June 1.
New DS 3 Givenchy Le MakeUp will be on display at DS World Paris from today to June 7 as part of an exclusive Givenchy Le MakeUp exhibition showcasing the brand’s products and sources of inspiration.
Following the launch of New DS 3 earlier this year, DS Automobiles has revealed the New DS 3 Givenchy Le MakeUp Limited Edition, which has been created with Givenchy Le MakeUp to redefine French luxury and elegance in automotive design.
The limited edition will be available as a hatchback and a Cabrio, either with a manual gearbox or the EAT6 automatic transmission. All versions are powered by the DS brand’s PureTech 110 S&S 3-cylinder petrol engine. The engine makes 109hp at 5,500rpm and 205Nm of torque at 1,500rpm.
Standard on the car are 17-inch black alloy wheels, DS LED Vision Xenon headlights, 7-inch touchscreen, rear parking sensors, hill-start assist and DS Connect Box with emergency and assistance system.
Designed to appeal to customers looking for the ultimate in personal expression, only 500 examples will be available in Britain. Just over half of all DS 3 drivers are women, so this limited edition has been designed to meet the expectations of modern day women, who are always on the go.
A bespoke Givenchy Le MakeUp kit is stored in a special compartment in the driver’s armrest inside the car and the spacious interior provides an ideal place where both the driver and the front passenger can apply and check their make-up before driving. Further enhanced by experiential technology – a signature of the DS brand – both courtesy mirrors feature special LED lighting developed for this limited edition to ensure the best possible illumination, day and night.
The unique styling of the car includes a textured white body colour called Opaline White. The textured paint, which is not used by any other carmaker in the world, has a granular feel and a striking new finish that highlights the lines of the car. The DS signature Whisper Purple colour of the roof creates a striking contrast, and the car features the same purple colour on the door mirrors and for the wheel centre caps. The Cabrio features a black fabric soft-top and Whisper Purple for the roof surround. The exterior look is completed with Givenchy Le MakeUp badges positioned on the doors, just in front of the "shark fin" B-pillars.
The interior boasts a striking Rose Pink dashboard and premium black leather upholstery. The rose pink colour of the dashboard can also be seen inside the driver’s arm rest. There are personalised touches in the cabin. The protective floor mats even feature the limited edition Givenchy Le MakeUp logo.
The central armrest has a Givenchy Le MakeUp emblem as part of the leather trim and contains a compartment that holds a special Givenchy Le MakeUp cosmetics collection. The cosmetics kit comes with the car and includes Noir Couture mascara, Prisme Visage compact face powder and Le Rouge lipstick, together with a Whisper Purple nail polish developed specifically for this partnership.
Prices for the New DS 3 Givenchy Le MakeUp Limited Edition will start from £19,395 (RM114,000) for the hatchback and £21,695 (RM127,000) for the Cabrio version.
