The revised logo was introduced at the same time as the launch of the Ariya electric crossover on July 15.
Nissan’s new “calling card” reflects the significant changes in society over the last two decades and is a re-imagination of the iconic Nissan brand logo for a new chapter.
Nissan’s new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation.
The company name remains at the centre of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.
“The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun.
"At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society,” said Tsutomu Matsuo, deputy general manager of Nissan’s advanced design department.
The new logo began appearing in July, both in digital and physical forms.
Nissan’s electric vehicles will feature an exclusive illuminated logo lit by 20 LEDs (corresponding to the number of years between logo redesigns).
This will be followed by the new logo being incorporated across mediums; from letterhead and dealership signs to social media and digital advertising.
One of four iterations will allow the new logo to flexibly accommodate varying communication points.
Notably, in certain digital and video applications the logo will actually “come alive” as it shifts and pulsates against a variety of backgrounds, allowing the logo to reflect today’s ever-changing environment and the flexibility needed to remain exciting, relevant and intriguing.
The recently unveiled Ariya is the first car to bear the new logo.
As the new icon of Nissan Intelligent Mobility – designed to fully embody the three pillars of Intelligent Driving, Intelligent Power and Intelligent Integration – the Ariya is not only fitting, but was also a key influence on the tailoring of the logo.
Additional vehicles will sport the new logo in the coming years as the new chapter of Nissan evolves.
