PETALING JAYA: Edaran Tan Chong Motor Sdn Bhd (ETCM) has launched its latest TV commercial (TVC), The Ultimate Pickup, starring the new Nissan NP300 Navara.
Inspired by Indiana Jones, this is the second movie-themed clip presented by ETCM.
Earlier this year, ETCM launched The Urban Thrill, a James Bond-inspired TVC which featured the new Nissan X-Trail.
The TVC features an action-packed chase scene, and while the lead character being pursued bears a close resemblance to Indy, the real hero is the NP300 Navara.
Playing up the NP300 Navara’s dynamic driving performance, robust endurance and innovation. It showcased outdriving and outsmarting the ‘villains’ in the great escape; the pickup’s Multi-link Rear Suspension made going through treacherous terrains a breeze, Active Break Limited Slip (ABLS) gave easy access on slippery surface, while the Hill Descent Control system conquered steep slopes effortlessly.
The TVC’s climactic scene shows the driver cleverly making use of the NP300 Navara’s towing prowess. The NP300 Navara is powered by an improved 2.5L VGS turbo engine that provides a maximum output of 190PS and torque of 450Nm at 2,000rpm, paired to a seamless 7-speed Automatic Transmission with Manual Mode.
The Ultimate Pickup was locally conceptualised and produced, in an effort to showcase talents and capabilities from the Malaysian film production industry.
The TVC airs from this month onwards across multiple communication platforms such as TV channels, cinema, social media, online, on-ground promotions, and Nissan showrooms.
