PETALING JAYA: The new Proton 3S dealer outlet Atiara Johan Sdn Bhd in Puchong, Selangor, was officially launched and the event was launched by Proton CEO Dr Li Chunrong, and members of the Proton's senior management members.
The new outlet by Atiara Johan Sdn Bhd replaces a 1S showroom, previously operating in Pandan Indah, Kuala Lumpur.
In order to serve its customers better, the management of the company decided to upgrade its facilities to 3S centre at a new vicinity.
Located in Puchong, the new outlet was developed on an empty plot of land and cost approximately RM3.5mil to build, with a built up area of 1,700 square metres.
Situated in a busy commercial area beside the main road alongside other car marques, it’s estimated that sales will increase by 60% while servicing will be a new revenue stream for the outlet.
“We took the opportunity to upgrade to a 3S centre from 1S as we know this will be good for our business in the long-term. We realised that to be in line with PROTON’s new business direction, we need to create a fresh facade with multiple facilities to provide an excellent level of sales and service experience to our customers,” said Judith Yam, Managing Director of Atiara Johan Sdn Bhd.
“Additionally, we also understand the need of customers who would also like to walk in to an outlet which gives comfort and convenience, which is why we have amenities like free Wi-Fi, coffee and a laptop charging area to relax and stay connected.
"Parents with kids meanwhile can keep them occupied at the play area, while waiting for their cars to be serviced as we have ample seating area for customers at both the sales and service area. Our service centre has 14 bays and 12 hoists and when coupled with our experienced service staff, customers can be assured of a faster service time and greater comfort level,” said Yam.