MUNICH: The BMW M GmbH has concluded the 2019 financial year with a new sales record of 135,829 performance/high-performance automobiles.
Compared with the previous year, the number of newly registered M cars increased by 32.2%. With this result, the BMW Group subsidiary, which has the status of an independent automobile manufacturer, assumes the leading position as the most successful company in its competitive environment.
Moreover, the 2019 financial year saw a significant increase in the demand for M Sport Packages and exclusive optional equipment from BMW Individual.
“We are very proud of the fact that we have been able to acquire market leadership in the performance/high-performance automobile segment for the first time in the almost 50 years of the company’s history,” said BMW M CEO Markus Flasch,
“This success is the result of a continuous growth strategy and shows how much BMW M, the authentic character of our products and the unique driving experience inspire performance-oriented customers all over the globe.”
The M company’s record year was characterised by a big model offensive.
It was the first time there were so many new M cars presented and brought to market within a single year. With the X3 M, the X4 M and each respective Competition model, high-performance cars became available in the midrange Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) segment for the first time.
With the introduction of the M8 Coupe, the M8 Convertible and the corresponding Competition models, a new generation of luxury sports cars designed for the high-performance segment was launched.
Also in 2019, the United States was the most important single market. Here the number of M vehicles sold increased to 44,442 units.
The second most important sales market was once again Germany with 26,110 vehicles sold, followed by Britain with 17,688 units.