Nissan gets in on Rogue One: A Star Wars Story

By CARSIFU | 24 August 2016

SAN FRANCISCO: Lucasfilm announced today that it is teaming up with Duracell, General Mills, Gillette, Nissan and Verizon, for the launch of a global promotional campaign for the movie "Rogue One: A Star Wars Story," opening in December.

With their specific, custom-designed campaigns and programmes, the five global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story.

"We are extremely pleased to be working with such a remarkable group of promotional partners for 'Rogue One,'" said Lucasfilm general manager Lynwen Brennan.

"This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of 'Rogue One,'" she added.