Perodua appoints new CEO as Aminar completes his term

By CARSIFU | 13 December 2018


PETALING JAYA: Perodua today saw its longest-serving president and chief executive officer, Datuk Aminar Rashid Salleh, 58, retire after nine years at the helm.

Aminar is to be succeeded by Datuk Zainal Abidin Ahmad, previously vice-president of Perodua Auto Corporation Sdn Bhd. He is expected to further efforts on improvements in efficiency and competitiveness, with the aim of expanding Perodua’s export business.

Aminar’s tenure as Perodua president and chief executive officer, ends Dec 31 2018, and Zainal will take the helm from Jan 1  2019.

Under Aminar’s leadership, Perodua not only expanded its market share from 31.2% in 2010 to above 37% as of year-to-date 2018, but also started the much-needed transformation initiative within the Perodua Group.

Perodua said after-sales improved as well as cost efficiency, quality and delivery. Under Aminar's watch, Perodua started a RM1.3bil investment to build Perodua Global Manufacturing Sdn Bhd, Malaysia’s first Energy-Efficient Vehicle (EEV) plant as certified by the Ministry of International Trade and Industry.

Datuk Dr Aminar Rashid Salleh.
Aminar has headed Perodua for nine years.


“The Perodua board of directors wishes to thank Aminar for his contributions to Perodua and to the Malaysian automotive industry as a whole,” said Perodua chairman Tan Sri Asmat Kamaludin.

“To this end, the Perodua board of directors looks to Zainal to lead the charge as he has the capability in managing Perodua as well as its vendors, suppliers and dealers to become regional players.

“Zainal has also proven his ability to work well with all shareholders, including Daihatsu Motor Company of Japan in bringing new technology to Perodua and encouraging investment within the country,” he added.

Zainal, 52, holds a Bachelor’s Degree in Management Information Systems and Accounting from the Pacific Lutheran University, Washington, USA. He began his career in Perodua in 1995 in the cost control department, and was involved in creating Perodua’s manufacturing cost structure.

Zainal will be the first president and chief executive officer selected from within Perodua. He participated in the formulation of the National Automotive Policy (NAP) and is working with the government through various bodies under the Ministry of International Trade and Industry to further improve the policy.

Perodua said Zainal was a key figure in setting up the Sendayan, Negri Sembilan powertrain hub, which incorporates Daihatsu Perodua Engine Manufacturing Sdn Bhd (opened 2016) and transmission plant Akashi Kikai Sdn Bhd (opened in 2015).

 

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