“As Sri Lanka is the Perodua brand’s biggest overseas market and one that has always been accepting of the Axia, with some 3,000 units sold since 2015, it is fitting as the new Perodua Axia STYLE’s first export destination,” said Perodua president and chief executive officer Datuk Zainal Abidin Ahmad.
Bookings for the Axia STYLE are being collected by local Perodua distributor Unimo Enterprises during the show with deliveries expected to begin in early 2020.
The crossover-inspired variant of the 2019 Perodua Axia range that launched in Malaysia in September is being priced at Rs3.895mil (RM89,000) in the island nation.
“Sporting rugged-looking bumpers with skid plate elements, all-around body cladding, roof mouldings, a rear spoiler and striking 15-inch five-spoke alloys, the new Perodua Axia STYLE reflect an owners’ active lifestyles while retaining all the hallmark Axia qualities of practicality, fuel efficiency, spaciousness and ease to drive,” added Zainal.
"SUVs and crossovers are enjoying a big rise globally and we foresee the same trend taking hold in Sri Lanka,” said Unimo Enterprise's chief executive officer and executive director Mahesh Gunathilake.
Unimo Enterprises has sold nearly 16,000 Perodua cars since 1997 with its current line-up comprising of the Axia and now Sri Lanka’s best-selling new sub-1.0-litre sedan - the Bezza.
Out of over 20,000 bookings received for the Axia, more than 10,400 units have been delivered to Malaysians and also includes the Axia STYLE which numbered in excess of 2,000 units.
Perodua aims to export 3,270 cars this year – a considerable 50% more than last year’s 2,184 units with over 80,000 Perodua vehicles having been exported to date.