KUALA LUMPUR: Perodua will be running educational, awareness and promotional campaigns throughout Ramadan ahead of the mandatory usage of child seats in vehicles in by 2020 in Malaysia.

“The general lack of compliance by Malaysian motorists with regard to child car seat usage is frightening to say the least, as children are the most vulnerable occupants in a moving vehicle,” said Perodua Auto Corporation vice president and Perodua Safety Committee chairman Datuk Ahmad Suhaimi Hashim.

Suhaimi added that the local carmaker campaigns - from May 13 to June 30, will focus on the importance of using child car seats, especially during the balik kampung jaunt in the run-up to Raya.

In conjunction with this, the company will be offering its GearUp ISOFIX Child Car Seats at promotional prices of RM660 (from RM785)for the Infant Seat and RM780 (from RM975) for the Toddler Seat.

The Infant Seat is designed for infants weighing up to 13 kg and is available in red or grey colours. Meanwhile, the Toddler seat is for children weighing 9-36 kg and is offered in red or black.

“As a Malaysian carmaker, we feel it is our responsibility to educate our customers and the public on road safety. We understand that education is a long-term process, and we are committed to it,” said Suhaimi.

“Our friendly authorised sales and service advisors at your nearest Perodua outlet will only be too happy to explain the benefits of using the GearUp ISOFIX Child Car Seats and how to correctly install them.

“In addition to learning more about our child seats and their benefits, we also welcome the public to learn more about our current after-sales campaign, which offers 50% off labour charges when you spend RM170 and up, before tax and discount, in one receipt.

“This offer is available at all authorised Perodua service centres nationwide on 14, 16, 21 and 23 May (1pm-5pm), 27-31 May (8am-5pm) and 3 June (8am-5pm).

“This safety campaign is very important to us as we believe that safety is a must for everyone. Perodua will continue to work hard to elevate our safety standards for the benefit of our customers and the Malaysian public.

“Perodua takes this opportunity to wish all Muslims Selamat Berpuasa and to all Malaysians, please drive safely and carefully at all times,” said Datuk Suhaimi.

In October 2017, Perodua launched a number of long-term safety campaigns aimed at all road users, particularly its customers, on the importance of using turn signals, wearing seat belts, not using mobile devices while driving and restraining children in child seats.

It also launched its GearUp ISOFIX Child Car Seats in two models – the Infant Seat and the Toddler Seat.