KUALA LUMPUR: Petron Malaysia Refining and Marketing Bhd, the third largest fuel retailer in Malaysia, is expected to continue investing heavily – close to RM3.7bil (US$1bil) – in the next few years to expand its network and upgrade refinery in the highly competitive domestic market.
This follows the recent completion of its rebranding and upgrading programmes for its extensive retail network of over 550 service stations, formerly Esso and Mobil, which now carry Petron’s distinct red-and-blue colours, improved facilities, premium fuels and innovative services.
The US$1bil has been allocated for network expansion and upgrades to its 88,000-barrel-per-day Port Dickson refinery.
This year, Petron Malaysia is expected to launch more than 20 stations throughout the country.
“Barely three years since we entered the highly competitive Malaysian market, we mark a significant milestone with the completion of our re-imaging programme ahead of schedule. This lays the foundation for our further expansion in the Malaysian market,” Petron Malaysia chairman Ramon S. Ang said in a statement.
“We are entering an exciting phase since our rebranded stations serve as a venue to infuse the Petron experience which ensures customer delight and convenience. Our stations embody what the brand stands for – innovative products, excellent service, strong partnerships and caring for customers,” he said.
Petron Corp – the largest oil refining and marketing company in the Philippines – started its rebranding and upgrading programmes in April 2012 after the acquisition of ExxonMobil’s downstream business.
