PARIS: Peugeot said today it will unveil a redesigned Lion emblem on a new model to underscore its transition towards electrification.
The new emblem would be revealed at the 2019 Geneva Motor Show.
Adapted from the brand’s familiar ‘MOTION & EMOTION’ signature introduced in 2010, the new ‘MOTION & e-MOTION’ wording signals the start of Peugeot’s plan to provide a fully electrified Peugeot range by 2023.
The new Lion emblem would include green and blue dichroic light effects and reflections on its sculpted surfaces.
Created by Peugeot’s Design Lab to celebrate the 160th anniversary of the Peugeot emblem, the existing Lion debuted at the 2018 Geneva Motor Show to visualise the pride and strength of the brand.
The MOTION & e-MOTION tagline has already been used to drive Peugeot’s electric ambitions with the Peugeot e-LEGEND concept unveiled last year, and will be instrumental to the PHEV technology introduced at the end of 2019 in models including the 3008 SUV, all-new 508 Fastback and 508 SW.
