Peugeot will roll out at least five new models in Thailand over the next few years.
Two SUVs, the Peugeot 3008 and the 5008, will be the first models to be introduced in Thailand.
Master Group Corporation (Asia) or MGC-Asia is one of the leading automotive retailers and mobility companies in Thailand.
The signing ceremony took place at the French embassy here and was witnessed by French ambassador to Thailand Jacques Lapouge. Also present were Peugeot Thailand CEO Dr Joerg Breuer, Groupe PSA senior vice president (Asean) Laurence Noel, Groupe PSA sales and marketing head (Asean) Jean-Christophe Calandot, MGC-Asia group CEO Dr Sunhavut Thamchuanviriya, its executive director Sukolkarn Thamchuanviriya, its president Ratana Thamchuanviriya and its group chief financial officer Jerdnapang Thamchuanviriya.
From left: Breuer, Jerdnapang, Noel, Lapouge, Ratana, Dr Sunhavut, Sukolkarn and Calandot.
The Peugeot franchise in Thailand was previously held by European Motor Cars Co, which had been importing and distributing Peugeot and Citroen cars for the past 47 years. European Motor Cars Co is controlled by the Leenutaphong family.
The 3008 and 5008 would be imported from the Naza Automotive Manufacturing plant in Gurun, Kedah, which was set up in 2004 following a joint venture agreement between Groupe PSA and Naza Corporation Holdings. In February last year, both companies agreed to upgrade the plant into an Asean manufacturing hub.
It now exports cars to the Philippines; Thailand will be its next export market in the coming weeks. Peugeot now operates in 11 countries in the region.
The Gurun plant also assembles the Kia and Citroen for the local market.
