Porsche to broaden battery-powered lineup with 718 Boxster

By BLOOMBERG | 18 March 2022

STUTTGART: Porsche will turn the 718 Boxster into an exclusively electric model from 2025 as the sports-car maker’s returns on the successful Taycan improve.

The Volkswagen AG luxury unit will also offer a plug-in hybrid version of the iconic 911, it said today.

The manufacturer, whose parent is preparing an initial public offering of the brand, expects electric models to be just as profitable as combustion engine vehicles in about two to three years, according to chief financial officer Lutz Meschke.

“We have already achieved double digit profitability for the Taycan, and we are working hard to reach the same profitability as we already have for our combustion engine cars,” Meschke said during a call with reporters.

“I am convinced that we will achieve this in a period of two to three years.”

Porsche plans for half of its sales to be battery-only or plug-in hybrid models by 2025, including a fully-electric version of the Macan SUV, before moving to 80% of sales that are exclusively powered by a battery by 2030.

Keeping up profit margins at Porsche, next to Audi and Lamborghini VW’s most profitable brand, is key for the group to help finance the industry’s biggest shift to electric cars.

Volkswagen and its controlling shareholder, the billionaire Porsche-Piech family, are pushing ahead with a listing of Porsche even as global markets face major turmoil because of the war in Ukraine.

The plan, the biggest structural change for Europe’s biggest carmaker in years, is set to go ahead during the fourth quarter this year in a bid to improve spending power on new technologies.

An IPO “could sharpen Porsche’s profile and boost its entrepreneurial options,” Meschke said in a statement. “At the same time, Volkswagen and Porsche will be able to benefit from joint synergies.”

The potential listing is estimated to value the sports car brand at as much as €85 billion (RM396bil), according to Bloomberg Intelligence.

That compares with total market valuation of €96 billion of the entire Volkswagen group. The move would partly reverse a tumultuous takeover of Porsche more than a decade ago.

“The capital market values homogeneous, focused business units,” Meschke said. “In alliances with tech players, for example, it helps to be set up quickly and flexibly.”

Volkswagen is set to provide further details about its plan in late summer.

“I hope that by then the war in Ukraine will be over,” he said. “Because peace is much more important than any IPO."