Porsche's historic colours make comeback

By CARSIFU | 23 December 2021


STUTTGART: Porsche will introduce classic Porsche colours as a bespoke option.

There is also a choice of creating bespoke shades to customer specifications.

Such colours, available for all model series, would be offered through Porsche's personalistaion scheme called Porsche Exclusive Manufaktur.

In recent years, the demand for custom-painted Porsche cars has risen sharply, according to the German sports car maker.

With its new options, Porsche Exclusive Manufaktur has significantly increased capacity in this area. A new colour-mixing bench has been put into operation at the main plant in Zuffenhausen, where paint specialists blend several dozen ingredients down to the last milligram in order to achieve the desired shade.

"The focus is on the availability of “Unusual paint finishes have been familiar throughout the history of our brand and are an important differentiating feature,” said Alexander Fabig, Head of Individualisation and Classic.

“With this offer, we are reviving cult-classic colours and expanding the extensive range of standard and special colours across all the model series by more than 160 shades.”

The range is diverse and depends on the model series and production location.

For the 911 and 718 model series, there are more than 100 additional paint colours to choose from. For the Panamera, Macan and Cayenne, there are more than 50 options, while a further 65 colours complete the range for Taycan customers.

The custom colours add about three months to the delivery lead time compared to standard colours. Prices within the model series vary depending on the derivative.

The offer is set to be integrated into the Porsche Car Configurator from early 2022. Online filter options, for example by colour family, and background information on the individual colours will follow soon.

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