Proton excels in February

By CARSIFU | 2 March 2021


SUBANG JAYA: Proton has achieved high productivity in February by delivering 11,873 units in domestic and export markets.

The February achievement was over a decade equivalent to an estimated market share of 27.1%, the highest for the company since September 2013.

Overall, Proton finished the month ranked second with sales nearly doubling the January 2021 total of 5,964 units.

Compared to the same month in 2020, volume had grown by 19.9% though overall, the total for the first two months of the year is still 643 units or 3.5% behind last year’s cumulative total.

Proton also said it delivered 3,345 units of the X50 SUV in February, and accounting to a total of 8,141 units are now in the hands of buyers.

This number is also the highest monthly volume ever achieved by an SUV in Malaysia and therefore making the X50 the best-selling SUV in its segment and overall.

Proton is struggling to keep up with demand for its latest model, the X50.
Proton is struggling to keep up with demand for its latest model, the X50.


Add the 1,475 units of the X70 delivered in February (the highest for a C-segment SUV), and Proton sold a combined total of 4,820 SUVs, its best ever performance and the most for any brand in the country.

The Persona regained leadership in the B-segment sedan category by finishing the month with 1,818 units delivered, beating its highly acclaimed newer rivals in the process.

The Exora remained at the head of the C-segment MPV market while the Iriz grabbed third place for B-segment hatchbacks.

Proton_Feb (2)


Proton also launched four Special Edition models - the Persona and Exora Black Edition as well as the Saga and Iriz R3 Limited Edition - online on Feb 18.

As of Feb 26, 1,169 bookings have been placed from a total production run of just 3,500 units indicating strong interest from buyers.

Proton Edar chief executive officer Roslan Abdullah said February continued to be a difficult month for Malaysia’s automotive industry but it turned out very well for Proton.

PROTON Special Edition 4 Models launched in February


"Thanks to the efforts of the government to ensure a continuation of economic activity during the MCO, we were able to produce more cars and in so doing started to clear our backlog of orders.

"This is important as we need to consistently deliver on the bookings made to avoid a rush before the Penjana incentives expire at the end of this June," he said.

Roslan also said that some of its business have not been able to keep up with its recent successes.

"While we have dramatically moved forwards in product quality, brand image and the technology offered in our cars, our after sales service has not made the same leap.

"This situation was exacerbated in 2020 by firstly Covid-19 and then our decision to invest in a completely new back-end ordering and delivery system.

En Roslan


“As a result, we have experienced integration issues and customers requiring accident repairs as well as regular servicing have faced delays.

"We are working on these issues around the clock to overcome them in the shortest time possible but for now I urge all Proton owners facing delays to please contact our customer care hotline at 1-800-88-8398,” said Roslan.

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