Proton opens brand gallery

By CARSIFU | 26 November 2021

SUBANG JAYA: Proton officially unveiled its brand gallery today, which is housed at its Proton Centre of Excellence complex here.

Dubbed the Gallery of Inspiration, the showcase which is open to the public every Monday to Friday from 8.30am to 5.30pm, marks the next step in the company’s rebranding journey that began in 2019.

Engine displays use tablets with AR technology

Comprising several zones, the gallery highlights Proton’s history, inclusiveness with stakeholders in Malaysia’s automotive industry, domestic and global network, as well as current and future technologies.

Virtual reality (VR) and augmented reality (AR) are also utilised to provide a seamlessly integrated display and an immersive experience.

VR driving simulator gives a demonstration of safety technologies

The gallery also includes the first Proton Café outlet and a collection of historical Proton models that is bound to delight car enthusiasts and casual visitors alike.

“As the country’s first car maker, the history of Proton and Malaysia’s automotive industry are intrinsically linked. We have achieved many firsts and introduced various innovations through the years and that journey is proudly shared in the Gallery of Inspiration,” said Proton Edar chief executive officer Roslan Abdullah.

Interactive Wall allows users to view various aspects of PROTON

Locating the brand gallery at the Centre of Excellence allows visitors to have a true one-stop experience as it also houses the Crystal Showroom, where they can view, test drive, and book the latest offerings, as well as the Centre of Service Excellence, the premier service centre for all Proton models.

“We invested substantial resources on the Gallery of Inspiration and will update the information as Proton adds more milestones and models to its portfolio.

Gallery of Inspiration

“As for the name, it is our hope that visitors will be inspired by our story, and it ignites a spark that sets them off on their own journey regardless of their field of interest.

“Of course, it also ties in with our slogan of Inspiring Connections and helps to strengthen the brand story and messaging with our customers,” added Roslan.

Proton Cafe 1