Proton sales up for third consecutive month

By THE STAR | 4 May 2021

PETALING JAYA: Proton Holdings Bhd continued its sales momentum for 2021 by posting a third consecutive month of growth in April, spurred mainly by strong demand for its Saga model.

In a statement, the carmaker said sales last month at 15,017 units was an increase of 0.18% from March, giving Proton an estimated market share of 26.7%.

“Overall, Proton continued to strengthen its hold on second position in the sales rankings table with market share for the year estimated at 24.4% while overall volume now stands at 47,843 units after the first four months of the year.”

Proton said the Saga returned to the top of the national sales chart with 5,472 units sold in April.

“Although the number is a slight reduction compared with the previous month, demand for Proton’s best-seller remains healthy and ahead of the number of units supplied.”

Proton added that its sport-utility vehicle (SUV) models also continued to set strong sales numbers.

“The Proton X50 set yet another new high for deliveries with 3,583 units delivered in April, while the Proton X70 extended its dominance in the C-segment SUV category with 2,101 units delivered. The combined figure of 5,684 units is the second best SUV sales month for the company and only slightly behind the record set in March.”

The carmaker said its remaining three models also performed well and registered their best sales months for 2021 in April.

“Despite strong competition in the B-segment sedan market, the Persona achieved 2,266 units, enough to earn it second spot in its segment.

“The Exora meanwhile continued to rule the C-segment multipurpose-vehicle class while Iriz sales received a boost from strong demand for the R3 Limited Edition model that allowed it to have its best sales month since 2019, ” the group said.