Four models power Proton to 8-year sales high

By CARSIFU | 4 August 2020

SUBANG JAYA: Proton has good reason to cheer over its July sales with four models leading in their respective segments.

The four are the Saga, X70, Persona and Exora.

With 13,216 units sold, July was Proton’s best sales month in 2020 thus far and is also its highest monthly sales volume since June 2012, thanks to tax free incentives and consumer demand.

Overall sales grew by 37.3% (13,216 vs 9,623) over June 2020 and increased by 45.7% (13,216 vs 9,072) over the same month in 2019.

Proton’s year-to-date market share figure as at July stands at a forecast 21.8%, a growth of 6.7% over the same time period last year.

2020 Proton X70

With this growth in sales, the volume gap compared to 2019 for Proton has shrunk to just 4.2% (50,294 vs 52,499), which is significantly less than the forecasted gap for TIV at 33% (230,929 vs 347,177).

The Saga once again posted the highest sales numbers and led the A-segment sedan market. A total of 5,421 units were sold in July, a figure that was helped by all 1,100 units of the Saga Anniversary Edition being booked within five days of launch on July 9. It was also the highest number achieved by the model since April 2014.

The company’s other segment leader, the X70, also performed well. With 3,087 units sold, Proton’s C-segment SUV not only had its best-ever sales month, it continued to be the best-selling SUV in Malaysia, increasing market share to 25.6%, 4.3% higher than 2019.

The other two Proton segment leaders were the Persona and Exora. The company sold 3,043 units of the Persona in July, as the model cemented its position at the top of the B-segment sedan sales table. The Exora meanwhile saw sales of 792 units, its best sales month since August 2016, which ensures its reign atop the C-segment MPV market remains unchallenged.

“Proton’s performance in July 2020 was our best in over eight years. We are especially happy with how our models are faring within their segments," said Proton Edar CEO Roslan Abdullah.

"We also note that there has been a positive effect on other areas of the business as a result of the encouraging sales. For instance, tax free incentives and consumer demand Proton Commerce, our in-house vehicle financing provider, saw an increase of 100% in the number of loans it disbursed compared to the previous month."

“For August, Proton will look to continue to excite the market and stimulate sales in preparation for more model introductions later in the year. Our production, quality, sales and aftersales divisions are all working hard to ensure we are able to meet consumer demand as well as deliver a level of customer service befitting the brand promise that we have set out.”


Proton Persona

Proton Exora