Overall, the X50 has sold some 20,745 units in the first seven months of the year, making it the second best-selling Proton model after the Saga that registered sales of 28,005 units.
Following its best sales month of the year in June, Proton registered 11,477 units (domestic + export) in July as the company’s successful efforts to resolve parts shortage issues were dampened by delays in approvals for a few of its models.
Overall sales for the year now stand at 71,601 units, an increase of 19.7% over the same period in 2021.
Proton also retained second position in the national automotive sales table with an estimated market share of 22.7% for July while year-to-date (YTD) market share increased to 18.7%.
The company said the X50 continued to break records as deliveries speed up to meet to demand.
It said deliveries of the 2022 X70 have been ramped up following its launch on June 9 and 1,704 units were registered last month.
This allowed the X70 to retain sales leadership for C-segment SUVs and pushed Proton’s overall SUV volume in 2022 past 31,500 units for the first seven months of the year.
The 2022 Saga model launched on May 12, managed to achieve 9,811 registrations in just 80 days.
The Exora also retained its customary position at the head of the C-segment MPV class with 476 units registered.
However, the Persona and Iriz suffered approval delays in July resulting in registrations being temporarily halted.
Proton Deputy chief executive officer Roslan Abdullah said: “Following a hectic June where automotive industry players scrambled to lock in bookings before the end of SST incentives, July was a month of consolidation where market demand fell to normal levels, and everybody concentrated on fulfilling orders already received.
“Proton was no exception and with our parts supply situation continuing to improve, we were finally able to show the true sales potential of the X50,” he said.
With 380 units in July, exports for 2022 have risen to 3,102 units and surpassed the 3,018 export sales for the whole of last year.
The Saga, X70 and X50 remain as the leading export models with the latter achieving a new export sales high of 126 units.
Proton’s financing subsidiary, Proton Commerce Sdn Bhd, has announced it will honour all Letters
of Understanding (LOU) at the stated interest rate even if they were issued prior to recent interest rate hikes.
Terms and conditions apply, and funds must be disbursed by Dec 31, but it ensures customers who already have an LOU from Proton Commerce and are awaiting their orders do not have worry about being charged a higher rate for financing.