STUTTGART: Sportswear giant Puma has teamed up with Porsche Motorsport on a long-term basis, it has announced. It will act as the exclusive technical partner for Porsche's fireproof racing clothing as well as shoes, caps and luggage, kitting out all 24 Porsche Works drivers, juniors, young professionals and pit crews. The Puma logo will also be featured on all Porsche race cars and all racing clothing.
As part of the deal, Puma has also gained the rights to create a series of replica apparel, footwear, headwear, accessories and bags for Porsche Motorsport fans.
"Puma's racewear is developed for the highest level of racing and we are happy to add Porsche Motorsport to our existing partnerships in F1, and other top motorsport categories," said Puma CEO Bjørn Gulden.
"The innovation and creativity of Puma, one of the world's leading sports lifestyle companies, fits in with our team and our brand," said Porsche Motorsport vice-president Fritz Enzinger.
The motorsport sector is enjoying a moment in the fashion spotlight.
Last year saw Tommy Hilfiger and Mercedes-AMG Petronas Motorsport enter into business together, with the designer creating the team's trackside uniform and snapping up Formula One champion driver Lewis Hamilton as a menswear ambassador. McLaren Automotive unveiled a high-end fashion collaboration with the British brand Belstaff back in November.
