PUMA pays tribute to F1 driver Lewis Hamilton

By CARSIFU | 25 November 2020


LONDON: Following F1 driver Lewis Hamilton securing a seventh World Championship title during the Turkish Grand Prix, sportswear maker PUMA pays tribute to the 35-year-old.

The Briton has been with the German sportswear maker since 2013 and became the face of the brand as an "ambassador for performance" in 2017 and the collaboration between them has been described as “a perfect fit”.

2020 Styrian Grand Prix, Friday - Steve Etherington


The relationship with PUMA began in 2013 when he moved to the Mercedes-AMG Petronas Formula One Team, who have been supplied by PUMA with all technical clothing and footwear since 2012.

This includes race suits, boots and with the objective of securing the drivers’ competitiveness and safety through high-end light-weight fabrics and fireproof materials.

2020 Emilia Romagna Grand Prix, Sunday - LAT images


In 2017, PUMA decided to work with the British F1 driver as a brand ambassador for performance who soon became the face of the brand at multiple events, advertisements campaigns and billboards.

“I need to be in the best shape possible. And I need to have the best kit to get me there. PUMA is all about technology, comfort and efficiency. So there are a lot of parallels to support me on this level,” said Hamilton who currently has 94 race wins under his belt.

Hamilton currently equals the number of consecutive world titles won by former F1 driver Michael Schumacher who is still recovering from a head injury sustained while skiing in the French Alps in 2013.

2020 Emilia Romagna Grand Prix, Sunday - LAT images


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