Unlike current ride-share services which function like taxis, Socar provides short-term car rentals, starting at 30 minutes.
According to its site, users can rent the car using its Android or iOS app for as low as RM8 an hour, which includes 30km worth of petrol, though an additional 0.25sen per-km will be charged after the first 30km.
Users will also have to return the cars with at least half-a-tank of petrol or face an RM100 penalty. A petrol card is provided to refuel.
The cars incorporates a keyless system which can be unlocked using the Socar app, and are available at parking bays in malls and near public transportation.
A check of the app showed cars were available in various locations across Kuala Lumpur, including KL Sentral, Bangsar and Bangsar South.
The company also offers a door-to-door valet service, where the company will deliver the car to the users’ desired pick-up point, and later pick up the car from a return point after users are done driving.
This costs an additional RM5 and for now is only available within Bangsar and Damansara Heights.
The cars available for rental are Perodua Axia compacts, Honda City sedans and Honda HR-V SUVs.
Socar was founded by Korean Jimahn Kim in Nov 2011 and is reportedly the largest such service in South Korea, with over three million users as of Sept 2017.
According to CrunchBase, the company has raised US$74mil (RM297.04mil) through two rounds of funding.
