Cullinan is Rolls-Royce's first SUV.
LONDON: Rolls-Royce Motor Cars has charted a double firsts in 2018. It recently announced its highest annual results in its 115-year history. It also said 2018 was its most successful year for its bespoke division.
The marque has a deep understanding of the super-luxury market’s requirement for personally tailored and finely crafted items that are more frequently found in the world of horology, super-yachts, architecture and private aviation.
Each car is crafted by hand at its base in Goodwood, West Sussex.
Here are three of the bespoke cars.
Cullinan Viewing Suite
The Rolls-Royce Viewing Suite is automatically deployed at the touch of a button. Two rear-facing, contemporary, fine leather chairs and a cocktail table emerge from within the rear compartment – creating a luxurious viewing platform from which to take in the surroundings; whether that be a sporting engagement or some of the world’s most breath-taking vistas.
The launch of this US$30,000 (RM125,000) feature previewed the near-limitless opportunities for enhancing the SUV with highly Bespoke modules to suit all manner of lifestyle requirements. Incidentally, the Cullinan will be launched in Malaysia this month.
Wraith Luminary Collection
This "highly charged" series of just 55 Wraiths presented a world first for Bespoke craftsmanship. On opening the coach doors, the owner is met by an innovative statement of modern luxury, with perforated Tudor Oak wood veneers admitting light from an array of 176 LEDs. The wood is sourced from the forests of the Czech Republic, selected for its depth of colour and the density of the grain structure.
Phantom in Fuxia
A Bespoke Phantom was delivered in 2018 to renowned collector, Michael Fux, during Monterey Car Week. The Phantom was his eleventh Bespoke model from Rolls-Royce Motor Cars, following the "Dawn in Fuxia" that was handed over during Pebble Beach 2017. As with a number of his other cars, the Phantom is finished in a truly unique paint colour, which is his alone to use – "Fux Intense Fuxia Pearl". Carrying over some of his favourite hues from earlier cars, the interior is trimmed in a combination of vibrant purple "Fuxia" and "Arctic White" leather.
This striking Phantom joins Fux’s collection of more than 140 unique cars, which he uses to help raise funds for his charity – the Michael Fux Foundation – providing support to children and their families at the Miami Children’s Hospital.