Rolls-Royce reaches out digitally to wealthy clients via Whispers

By CARSIFU | 26 February 2020

LONDON: Those who can afford a Rolls-Royce car can now also enjoy the benefits of an online members' club called Whispers, accessible through a smartphone app.

It was initially trialed with a small focus group of customers around the world two years ago and today is available for customers in Britain, Europe, the Middle East and the United States.

What does a Whispers member get?

Well, he or she gets the chance to share ideas and network with fellow members, the chief executive and members of the Rolls-Royce board. Members can also use the online space to create their own bespoke experiences or products.

Members are also invited to work with experts to design and build their own personal racetrack, or commission a personalised Monopoly set incorporating one’s own properties and assets. They can also book a private performance by the New York Philharmonic Orchestra — as long as the money flows.

From truffles to caviar or crafting their own Cognac, members can browse and buy a range of luxurious products and curiosities – all on the Whispers platform in the comfort of their own home.

The Whispers app is available for both iOS and Android phones.