Honda used the opening day of SEMA 2018 as an opportunity to showcase its new off-road-ready Rugged Open Air Concept — an aggressively styled pickup complete with the "utility of the Honda Ridgeline" and the "off-road ruggedness" of the Honda Pioneer.
This brawny concept exposes passengers to the outdoors with nothing but a cabin frame overhead. The interior was redesigned to be ale to survive in the face of nature with waterproof upholstery and durable paint-on surfaces "to protect the exposed instrument panel from the elements."
Though the model is a concept, it has been developed with existing Honda parts, making the off-roader a potential reality for some. The modified Ridgeline body and suspension are coupled with production Pioneer doors, and a custom bed and tailgate panels inspired by thePioneer 1000side-by-side.
This Rugged model stands beside an impressive lineup of Honda models on display in LA, including the Honda Civic Type R TCR, the THR-W Honda Civic Type R, the F3 Americas Race Car, the 2019 Honda Insight, the Honda Ridgeline Overland Concept, and a collection of Powersports models.
