KUALA LUMPUR: To counter counterfeit and unauthorised engine oil in the market, genuine Shell Helix products meant for sale in Malaysia now come with "Made for Malaysia" labels.
The new "Made for Malaysia" labels are now found on:
- Shell Helix Ultra 5W 40 (4L)
- Shell Helix HX7 10W 40 (4L)
- Shell Helix HX7 5W 30 (4L)
- Shell Helix HX5 10W 30 (3L)
- Shell Helix HX5 15W 40 (4L)
These five Shell Helix products are now blended and packed at Shell’s Lubricant Oil Blending Plant at Port Dickson, Negeri Sembilan.
The new front label can be peeled to reveal a unique QR code for quick product authentication, while the label at the back features information in English and Malay.
The QR code also enables easy registration for the Shell Advantage Rewards (SHARE) programme which rewards customers with goodies that include a sign-up bonus, Shell Helix Engine Warranty (SHEW) and free Shell Helix products (terms and conditions apply).
The introduction of Shell Helix products with "Made for Malaysia" labels is ongoing and is expected to be completed by January 2019.
During this transition period, official genuine Shell Helix products with old labels would still be on sale and can be authenticated through the unique product code on the label.
“The presence of counterfeit and unauthorised products in the market is affecting customer confidence and negatively impacting our trade partners’ businesses. The decision to commence local production of official genuine Shell Helix products meant exclusively for the Malaysian market and clearly identify them with the new "Made for Malaysia" labels, is a key step to address this issue,” said Shell Malaysia Trading managing director Shairan Huzani Husain.
The "Made for Malaysia" Shell Helix range was officially launched by Minister of Domestic Trade and Consumer Affairs Malaysia Datuk Saifuddin Nasution Ismail at Aloft Kuala Lumpur Sentral.
Also present was Ministry of Domestic Trade, Cooperatives and Consumerism deputy secretary-general (domestic trade) Datuk Basaruddin Sadali, Shell Malaysia chairman Datuk Iain Lo, Shell Lubricants general manager (Malaysia and Singapore) Baljit Singh and Shell Lubricants general manager (lubricants supply chain) Cheong Kin Seng.