PETALING JAYA: A group of 14 lucky Shell Rimula customers from Malaysia joined 180 others across 18 countries at the 2019 Shell Rimula Ultimate Stopover in Barcelona, Spain recently.
The all-expense paid 5-day 4-night trip gave the participants a deep insight into the innovation-driven world of Shell Rimula, coupled with the sights and sounds of the vibrant Spanish city renowned for its arts, culture, cuisine and football.
Shell Lubricants Marketing General Manager, May Tan said the event enabled the company to showcase its technology leadership in heavy duty diesel engine oils in a unique, relaxed and fun environment which included experiential activities.
“The annual Shell Rimula Ultimate Stopover provides the perfect setting for our customers to get direct access to our panel of Shell experts and scientists. Our customers are given the opportunity to take a break from their busy daily routines and immerse themselves into the world of Shell Rimula through well-planned activities such as driving, dining, exploring science and networking,” said Tan.
Participants at Shell Rimula Ultimate Barcelona learned that the development of new powertrains and the growing adoption of new technologies such as data-analytics, Internet of Things (IoT) and telematics would also change the way vehicles are maintained.
The 2020 Shell Rimula Ultimate Stopover Promotion will feature a trip to Tokyo in 2021.