Shell targets behavioural change in young bikers

By JAY WONG | 23 April 2018

KUALA LUMPUR: Shell Malaysia has kicked off the 2018 edition of its road safety movement with four major programmes aimed at driving home the importance of road safety among young motorcyclists and youth.

Shell Malaysia Road Safety Movement or fondly known as #ShellSelamatSampai (#SSS) is a Shell Malaysia social investment programme that comprehensively drives road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road crashes in Malaysia.

For the first time, Shell Advance, the leading motorcycle engine oil brand in Malaysia, will be actively involved by conducting motorcycle maintenance workshops to inculcate the habit of proactive maintenance and proper lubrication practice.

Properly maintained vehicles, including motorcycles, are crucial in reducing the number of road accidents.

This year, #SSS consists of four main components, namely #SSS School Outreach, #SSS MyLesen, #SSS School Challenge and #SSS Varsity Challenge.

The #SSS School Outreach programme will see Shell Malaysia attempt to drive home its ‘Goal Zero’ accident-free zone message through a fun, educational and interactive roadshow to 20 schools nationwide.

In the #SSS MyLesen programme, Shell will sponsor 40 Sabahan students from Sekolah Menengah Kebangsaan (SMK) Badin in Tuaran and SMK Inanam in Kota Kinabalu to obtain a valid motorcycle-riding license.

The selected students would have the opportunity to undergo training on defensive riding, road safety awareness and how to handle emergencies, and a motorcycle maintenance workshop by Shell Advance.

The programme sees a joint effort collaborating Shell Malaysia with the Road Transport Department (JPJ), traffic police (PDRM) and the Ministry of Education.

Meanwhile, the #SSS Varsity Challenge aims to challenge students in six selected universities across the country, namely Curtin University, Monash University, Universiti Malaysia Sabah, Universiti Malaysia Sarawak, Universiti Sains Malaysia and Universiti Teknologi Mara, to develop technical prototypes or devices for road safety intervention that could help prevent road-related accidents among road users with a Grand Prize of RM10,000 in cash awaiting the most impactful, creative and sustainable project.

This year the selected twenty schools nationwide would also take part in in the #SSS School Challenge, which is similar to the #SSS Varsity Challenge in terms of objective and reward.