KUALA LUMPUR: Shell Malaysia has launched a new Shell V-Power television commercial to highlight the importance of using high quality petrol to protect engines from gunk build-up and corrosion.
The exciting new 60-second commercial, developed with the stylistic hallmarks of Hollywood blockbuster films, aims to communicate the importance of engine protection while keeping viewers on the edge of their seats. The video, which features state-of-the-art special effects, depicts a thrilling car chase scene as a car protected by Shell V-Power is being pursued by shape-shifting creatures representing gunk and corrosion.
Evading them elegantly, the final scene shows the gunk and corrosion creatures destroyed as they trail the vehicle to a Shell petrol station.
This highlights Shell V-Power’s unique formulation, designed to protect the engine against gunk and corrosion to help keep the vehicle performing like new. Gunk are carbon deposits that can form in the fuel intake system of the engine, while corrosion occurs at metal surfaces within the fuel system where water and oxygen are present.
Shell V-Power is able to protect against gunk and corrosion by actively cleaning the engine and forming a protective layer on metal surfaces, helping to prevent the corrosion of fuel system components – ultimately delivering more power to the vehicle.
Shell Malaysia Trading and Shell Timur Sdn Bhd managing director Datuk Azman Ismail said: “We are proud to launch this unique informative and entertaining campaign to Malaysian motorists. As many associate Shell V-Power with performance, we felt it was necessary to go deeper to show that the performance is made possible by our flagship fuel’s special formulation designed to protect the engine against gunk and corrosion.”
“At Shell, we recognise that ‘engine health’ and maintenance is very important for motorists who purchase premium fuels.
“This is why I am very proud we developed a message of truly blockbuster proportions to communicate that benefit, “he said.
Beyond the protection against gunk and corrosion that is provided by Shell V-Power fuels, Shell also offers customers a holistic engine protection experience when combined with Shell Helix Ultra lubricant.
Shell said a perception trial conducted with Malaysian motorists last year found nine in 10 Malaysians experienced a positive difference driving with Shell Helix Ultra with PurePlus Technology and Shell V-Power.
Shell Helix had recently launched Malaysia’s first and only engine warranty programme, free with every purchase of a 4-litre pack of Shell Helix Ultra with PurePlus Technology fully synthetic or HX7 E synthetic technology motor oil.
The first-of-its-kind programme offers warranty against lubricant-related engine failure for up to 12 years or 200,000km, whichever comes first.
For details on Shell V-Power, visit www.shell.com.my/vpower.