She's Mercedes celebrates 5th anniversary

By RIZAL JOHAN | 23 November 2020


PETALING JAYA: For five years now, Mercedes-Benz has been engaging in an intensive dialogue with women around the world through its international 'She's Mercedes' initiative.

A digital booklet is being published to mark the anniversary, which is full of facts about women and their societal roles who have made their mark internationally.

The focus is on female role models of the past and of today, highlighting the achievements women have made along the way to a more diverse society. Recent trends are in line with these advancements – and provide an outlook onto a possible future.

“With 'She's Mercedes', for the last five years we have been offering women the opportunity to get to know the Mercedes-Benz brand in a completely different way,” says Bettina Fetzer, Head of Marketing Mercedes-Benz AG.

“In the form of a community, we enable an open and creative exchange on visionary future topics, courage and self-confidence. In this way, we are strengthening our claim to develop Mercedes-Benz into an approachable and luxurious ‘love brand’ that’s attractive to men and women alike.”

To mark the anniversary, Mercedes-Benz has created new opportunities for the 'She's Mercedes' community to find inspiration even in times of increased digital encounters. For example, interested parties can apply for “mentoring sessions” on the 'She's Mercedes' website.

In addition, “Female Creator Panels” will be held online from the beginning of December.

In 60-minute digital podium discussions, role models and experts from Daimler AG – as well as external speakers from various fields such as business research and society – will provide exciting insights into their work and discuss current topics that move the 'She's Mercedes' community.

 

Keywords