SsangYong promotes COO Byung-tae Yea to CEO

By CARSIFU | 5 April 2019


SEOUL: SsangYong has appointed the incumbent chief operating officer, Byung-tae Yea (pic), as the new chief executive officer.

Yea joined has had a lengthy career in the automotive industry, starting with the Hyundai Motor Company in 1982. He has worked for Hyundai and Kia across Asia, the Middle East and in Europe, and he was also Vice President and Head of Hyundai Commercial Vehicles.

He joined SsangYong in 2018 and has been serving as vice president of marketing and chief operating officer.

Yea said he plans to expand SsangYong’s domestic sales and diversify into the overseas market.

SsangYong is part of the Mahindra Group.

Keywords