The Concept EQ by Mercedes-Benz makes its Malaysian debut

By RIZAL JOHAN | 4 May 2018


KUALA LUMPUR: The Mercedes-Benz Concept EQ electric vehicle made its debut in Malaysia and Southeast Asia at the Mercedes-Benz EQ Brand Exhibition in Desa Park City,  which showed off the luxury German marque's innovative design and technological direction.

“The Concept EQ is a cornerstone of our new electric mobility brand, EQ. It presents an innovative product approach as part of a holistic and comprehensive ecosystem for future mobility. In every way, this vehicle proudly manifests its claim of being a technology leader – meeting the demands of sustainable and future-driven motoring.

"We are delighted to be able to showcase the Mercedes-Benz Concept EQ here in Malaysia, marking the beginning of a pure-electric product offensive which will wear the EQ badge,” said Mercedes-Benz Malaysia, vice president, sales & marketing passenger cars, Mark Raine.

Mercedes-Benz will market future battery-electric vehicles under the brand name EQ.

The name stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion and Intelligence". The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself.

Dr Claus Weidner, President & CEO, Mercedes-Benz Malaysia (left) and Mark Raine, Vice President Sales & Marketing, Mercedes-Benz Malaysia (right) introducing the future of mobility with the Mercedes-Benz Concept EQ.
Dr Claus Weidner, President & CEO, Mercedes-Benz Malaysia (left) and Mark Raine, Vice President Sales & Marketing, Mercedes-Benz Malaysia (right) introducing the future of mobility with the Mercedes-Benz Concept EQ.


The new generation of electric vehicles from Mercedes-Benz will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models: the wheelbase and track width as well as all other system components, especially the batteries, are variable thanks to the modular building-block system.

The basic architecture is suitable for SUVs, saloons, coupés and other model series.

The Concept EQ is designed an SUV crossover with the dimensions of length, width and height at 4730mm, 1948mm and 1560mm respectively.

The monolithic basic form of Concept EQ unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end.

The scarcely visible body panel joins, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles emphasise the stretched, dynamic silhouette, making the SUV crossover appear as a unified whole while reducing its air resistance.

An intentionally reduced side view, broad shoulders and large 21-inch light-alloy wheels make for a dynamic presence.

The interior of Concept EQ is characterised by contemporary luxury, this finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes-Benz.

There are two electric motors on the front and rear axles and a battery in the vehicle floor of the Concept EQ with a total output of up to 300kW in the most powerful variant and a maximum torque of up to 700Nm. It goes from 0 to 100kph in under five seconds and has a range of up to 500km.

The vehicle is ready both for charging at home by induction or wallbox and for fast charging. Mercedes-Benz energy storage units of the future could form an ideal symbiosis with the cordless charging system via induction or wallbox.

Significantly reduced charging times will come with the introduction of fast charging by the Combined Charging System (CCS). Plans are underway for medium and long term charging capacities which would enable the electric vehicle to travel 100km and a recharging time of five minutes.

Concept EQ is equipped with Car-to-X technology and can exchange information with the infrastructure and other vehicles – an ideal basis for a series of new driver assistance features that build on existing systems and thus take a further step in the direction of accident prevention.

“EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. As the premium market leader, we are committed to remaining an industry pioneer with state-of-the-art products and innovations. In short, we are boldly flipping the switch – creating tomorrow today by developing the needs for the coming mobility landscape,” said Mercedes-Benz Malaysia, president and CEO, Dr Claus Weidner.

 

 

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