As an ambassador for Kia’s new electric car, De Niro will highlight the e-Niro’s ability to eliminate barriers to electric vehicle ownership with a series of TV, print and digital advertisements.
Kia’s partnership with De Niro will draw on the actor’s inimitable character and sense of humour to draw attention to the e-Niro’s numerous benefits – its long 301-mile electric driving range, high-tech infotainment features, energy harvesting technologies, and unique crossover design.
Robert De Niro. -AFP
Artur Martins, Vice President for Marketing and Product Planning at Kia Motors Europe, comments: “The communication plan for the e-Niro will be as special as the car itself. These advertisements will draw on Robert De Niro’s unique ability to entertain, as he educates drivers about the e-Niro – a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have.”
Developed by Kia Motors Europe and Innocean Worldwide Europe, the pan-European e-Niro advertising campaign starring Robert De Niro commences in November.
Kia’s first fully-electric crossover utility vehicle, the e-Niro is revealed in European specification at the 2018 Paris Motor Show. With a driving range of up to 485km on a single charge – and up to 615 km in the city – Kia’s first fully-electric crossover utility vehicle will be one of the most capable cars on the road when European sales commence at the end of 2018.
