The Ferrari Pop-Up Experience

By CARSIFU | 25 September 2018


PETALING JAYA: Naza Italia, official importer and distributor of the Ferrari brand in Malaysia, has officially launched a unique experiential pop-up showroom at Pavilion Kuala Lumpur.


The Ferrari Pop-Up Experience, located at the main entrance until Sept 28, is the first of its kind in Malaysia and part of a regional showcase that offers the public a taste of the Ferrari lifestyle.


“The Ferrari Pop-Up Experience, an expansive open-air showroom that greets the eyes with the brand’s signature red hue, invites the public to explore the lavish world of the Prancing Horse.


"Ferrari is known to be a very exclusive brand, however on this occasion we are making it more accessible. Situated amongst other luxury brands at Pavilion KL, this experiential pop-up showroom really does offer customers insight into the lifestyle that complements Ferrari ownership,” said Datuk Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd.


The palatial pop-up showroom features two impressive V8 stallions from the brand’s current range – the Ferrari Portofino and the Ferrari GTC4Lusso T.


In conjunction with the Ferrari Pop-Up Experience, Ferrari Malaysia is running a contest on Instagram from Sept 22 to 28. Any member of the public with a valid Instagram account may enter the contest and all they have to do is follow the instructions provided on social media.


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