and the Certificate of Entitlement (COE).
The launch event was held last Saturday at Perocom Auto Pte Ltd’s outlet in Ubi, attracting some 250 customers. Perocom Auto is the sole authorised Perodua distributor in Singapore.
“The current-generation Myvi’s foray into Singapore is significant in terms of brand presence despite the high barriers for entry into this mature market. This also marks the model’s first export destination under the Perodua brand,” said Perodua President and Chief Executive Officer Datuk Zainal Abidin Ahmad.
Although Perodua has already begun exporting the current-generation Myvi to Indonesia, the model is badged as a Daihatsu there and is called the Sirion.
The number of new cars registered in Singapore varies a fair amount from year to year, numbering 80,281 units in 2018, 91,922 in 2017, 87,504 in 2016 and 57,589 in 2015, according to Land Transport Authority (LTA) statistics.
Although small, the Singaporean automotive market is among the most highly-regulated in the region.
“The Perodua Myvi has been very well received by Malaysians, and the enthusiasm has also found its way to Singapore, where there is a niche yet loyal cult following eagerly awaiting the arrival of the third-generation model,” said Perocom Auto Pte Ltd Managing Director John Ng.
Perocom Auto has sold the Kancil, Kembara, Kelisa, first-generation Myvi, Viva, Axia and Bezza in Singapore. It has been the sole authorised Perodua distributor in the island nation since 1997.