Tissot partners Auto Bavaria and police in motorcycle safety campaign

By CARSIFU | 8 May 2019


PETALING JAYA: Swiss watchmaker Tissot recently organised a "Ride To Live 2.0" event in collaboration with Auto Bavaria and the police force as part of its corporate social responsibility (CSR) initiative to promote road safety, as well as raise awareness on safe riding among the riding community.

Now in its second year, the annual convoy ride event saw the participation of BMW Motorrad owners and prospects riding 180 bikes. They were flagged off from the Auto Bavaria Grand Special 2019 event at Bukit Jalil National Stadium in Kuala Lumpur, before arriving at the tranquil getaway that is Rimba Valley Motor Campsite in Janda Baik, Pahang.

The police provided assistance by deploying a total of 30 personnel from the Kuala Lumpur traffic district’s motorcade division to serve as traffic marshals for the convoy’s journey.

Kim Lim (right), Vice President of Tissot Malaysia.
Tissot Malaysia vice-president Kim Lim presenting a gift to a participant. .


“As May is Motorcycle Safety Awareness month, ‘Ride To Live 2.0’ serves as an opportune platform to educate the public and bring attention to the dangers and vulnerabilities that motorcyclists face on the road, particularly the journey home during this festive season,” said Kim Lim, Vice President of Tissot Malaysia.

Upon arrival at the Rimba Valley Motor Campsite, participants were treated to a live riding demonstration, along with a series of safety briefing sessions featuring certified BMW Motorrad instructor Faizal Sukree, PDRM inspector Ummul Hidayah and first aid consultant Shuhaimi Marche.

Tissot also took the opportunity to showcase the latest timepieces from its 2019 collection, including a presentation on the Tissot Touch experience by Datuk Captain Nik Huzlan and a lifestyle pop-up with exclusive offers on Tissot products.

The event concluded on a positive note, with the ‘Ride To Live 2.0’ convoy making the return journey to the Bukit Jalil National Stadium safely and timely.

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