The Proxes TR1 is available in Malaysia in 24 sizes, ranging from 15 to 19 inches, with recommended retail prices ranging from RM199 to RM800 per tyre.
Those who buy a set of four Proxes TR1 tyres in May 2019 will get a Targus bag worth RM109 (while stocks last).
The Proxes TR1 tyre can be bought at any of the 74 Toyo Centres (one-stop tyre sales and service centres) that offer state-of-the-art automotive equipment, ample parking, and comfortable air-conditioned waiting rooms.
"I am confident the Proxes TR1 will thrill driving enthusiasts who appreciate advanced Japanese technology. The Proxes TR1 is ideal for the mid-sports segment and supports both Continental and Japanese vehicles, ranging from B-segment to E-segment cars," said Toyo Tyre Sales and Marketing Malaysia Sdn Bhd president and managing director Tan Song Chye at the recent launch of the tyre at Sepang International Circuit.
By merging the designs of both the Proxes Sport and the Proxes T1R, the Proxes TR1 has a tyre profile that looks aggressive.
The aggressive design on the tyre's shoulder was drawn from the Proxes T1R, which has long slant grooves and open lateral slits for better water drainage whilst functional aspects were taken from the Proxes Sport by adding wide grooves, a high stiffness rib and tapered slits to improve both water drainage as well as grip and stability during cornering.
A highlight of the new Proxes TR1 is a unique "wear process finder" which shows the state of tyre wear.
The "wear process finder" has five stars, and as the tyre is used, the number of stars will decrease and when this hits zero, it is highly recommended that the tyres are changed.
Meanwhile, the Proxes TR1 combines Toyo's Super Active Polymers compound and a high silica content to create a balance of better wet grip and low rolling resistance.
The construction of the Proxes TR1 also combines three features - a spiral-wound cap ply that supports good wet and dry handling stability; high tensile steel belts to improve handling and directional stability and finally high-hardness bead fillers that improves cornering grip and stability.
Also, the Proxes TR1 provides a 16% improvement in wet handling and braking performance compared with its predecessor, the Proxes T1R.
The rolling resistance of the Proxes TR1 also meets R117 Stage 2 standards of the United Nations Economic Commission for Europe (UNECE).
During the launch, on-track experiences with the Proxes TR1 tyres were organised for tyre dealers and press members to check out the braking, handling and grip qualities of the new tyre.
These consisted of a quick slalom through a cone-filled course on the F1 track in a 1.5-litre turbocharged Honda Civic, followed by an off-the-line sprint to about 70kph before hitting the brake pedal hard, and swerving hard to the left or right in a crash avoidance manoeuvre on a wet surface.
After that, participants had the pleasure of a dynamic drive on the F1 circuit in a BMW 3 Series.